Baby Nap's - Babie’s Sleep progress

Client
Apex Wellness Co.
Date
12.30.2023
Type

2D Illustrations

UX UI Design

Prototyping

The “BabyNaps ” app helps parents monitor their children' s sleep progress and ad just daytime naps to reach their child' s recommended amount of sleep.

Situation

Our partners already had a web app and a mobile sleep app, but they asked us to redesign their apps to increase user engagement .

We conducted an analytics of the target audience and, based on the data obtained, redesigned the current application and added new features.

Goals

1 - Identify primary user Pains;

2 - Increase Engagement (Web & Mobile apps ’);

3 - Improve Onboarding process;

4 - Create simple app’ s Navigation process;

5 - Create new app’ s Modules (Frames/Prototypes ) according to Technical Requirement ;

What w as done

1 - Analyzed the current User Pains in the App, also we created our own User Tests to better identify User Flow and User Pain points;

2 - UX Design (User Flow /User Parth Prototype interactive tests );

3 - UI Design (G rid, 3 colors rule, 3 ckicks rule, Clickable area etc. );

4 - Onboarding interactions w ere added (new Module );

5 - Improved Navigation in the application according to the know n patterns of the target audience;

6 - Illustrations - added improved illustrations;

7 - Improved design Prototype Tested locally.

Results (Loc al tests )

- 95% of users were able to identify the main colors of the brand and reproduce them after using the application (very hight result according to use only Brand Colors);

- 92% of users have no problems with Navigation system (It was caused by improved app’s navigation flow);

- 9% were not finished all of the tasks or spent a lot of time to complete them.

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