[ PURLY ]
AI Motion Design
3D Motion Design
UX UI Design
Prototyping
An AI-powered app that helps users quit harmful habits through personalized tracking, real-time insights, and medically backed recommendations. It offers tailored articles, exercises, and music to support the quitting process effectively.
Situation
The client aimed to create an intelligent, data-driven application to support users in overcoming bad habits.
The existing approach lacked personalization, engagement, and habit-adaptation, requiring a new modern design and user-centered experience for iOS/Android.
Goals
1 - Create a visual aesthetic inspired by ENDEL with a Сaptivating design
element for better user immersion;
2 - Develop adaptive AI-driven habit tracking for personalized experiences;
3 - Create complex Gamification System to reward user progress;
4 - Create Interactive and Simple Onboarding and Navigation process for users;
5 - Create AI-powered Content Recommendations (articles, exercises, music );
What w as done
1 - User Research & Testing – Identified user pain points and challenges in quitting habits
2 - Designed UI/UX Guidlines – Applied grid system, minimalistic UI, color psychology, clickability rules;
3 - Simple Navigation – Streamlined user flow for habit tracking and AI recommendations;
4 - Gamification System – Designed milestone-based rewards and progression levels;
5 - AI Content Engine – Developed automated content delivery for personalized support;
6 - Prototype Tested – Conducted local testing ith real users.
Results (Figma Protot yp e User tests )
- 91% of users were able to identify the main colors of the brand and reproduce them after testing the application;
- 79% of users have no problems with Navigation system;
- 85% of users were finished all of the Tasks.
