SUMU - Health and Wellness
2D Illustrations
UX UI Design
Prototyping
The SUMU pro j ect is a mobile application w hose main purpose is to analyze the nutrition of sports and the w ell-being of users, on the basis of w hich tips are generated to help achieve e xcellent w ell-being, improve health and prolong longevity.
Situation
The partners already had an existing Web-MVP that didn’ t meet their goals and needed redesign and native (I O S/Android ) development.
Goals
1 - Increase app’ s daily Engagement;
2 - Simplify the app’ s Onboarding process;
3 - Simplify the app’ s Navigation process;
4 - Simplify User F lo w and improve the current Design;
5 - Create new app’ s Modules (Frames/Prototypes ) according to Technical Requirement ;
What w as done
1 - Analyzed the current User Pains in the App, also w e created our own UserTests to better identify User Flow and User Pain points;
2 - Design I m pro v ed (G rid, 3 colors rule, 3 ckicks rule, Clickable area );
3 - Improved Navigation in the application according to the know n patterns of the target audience;
4 - Illustrations - added improved illustrations;
5 - Created Character - created a game guide/character for gamification purposes;
6 - Improved design Prototype Tested locally.
Results (Local tests )
- 93 % of users were able to identify the main colors of the brand and reproduce them after using the application;
- 73 % of users have no problems with Navigation system;
- 19% were not finished all of the tasks or spent a lot of time to complete them .
